SIGNATURE STYLE.

THE #SIGNATURE STYLES FOR SUCCESS

Client: Direct Line

Agency: Pebble Studios, Big Rock

Role: Creative Lead / Copy

150K

Organic reach

3

Creative influencers

3

Signature chairs

THEY SAID:

Our new Direct Line insurance for hair and beauty is launching — how can we drive brand awareness and engage with new Instagram-led businesses who want to get on the career ladder?

WE SAID:

Let's get Insta-famous influencers to showcase their #SignatureStyles for success and create premium beauty content our audience will want to double-tap (AKA love). I led the production from concept to delivery, working with renowned beauty director Elisabeth Hoff to bring the expert advice to life through our social campaign.

THIS HAPPENED:

Businesses across the Insta world tagged their own creations, inspired by the #SignatureStyles content. The best were curated into an online hub for beauty success — the best place to kickstart a budding career.

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