DUCKTALES360.

THE LOST KEY OF TRALLA LA

Client: Disney

Agency: Pebble Studios

Role: Creative / Copy

5M

Views

1

Viral launch

8

Animated ducks

THEY SAID:

There's a new series of DuckTales coming out on Disney XD. How can we tease the release to our fans and create a minisode that'll have them on the edge of their seat?

WE SAID:

Let's bring 2D animation to the VR world and create a 360° episode like no other. Working with Director Matt Beveridge, I helped to script a high-octane, duck-filled adventure — voiced by David Tenant — which used VR storytelling to bring Duckburg to life.

THIS HAPPENED:

The minisode racked up more than 2 million views in the first week — a viral launch for Disney XD — and went on to win an APA IDEAS Award for the best use of 360° video.

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