THE 1ST VOICE CONTROLLED SAFARI
Role: Creative & Copy Lead
How can we showcase the best of our Google AI tools to developers across the world and use tech to tell stories cross-devices, in a different way?
Let's make the world's first voice controlled fantasy safari. Just tell your Google Assistant three animals and you get a brand new image, name, sound and fun fact for your creation. I led the project as ACD from concept to delivery, alongside crafting the copy that brought the safari story to life.
Safari Mixer launched at SXSW festival at Google's Fun House - where I was invited to speak on a panel about pushing creativity with Google. Users loved the action so much, Safari Mixer was given its own themed beach hut on Google Beach at Cannes '18.