GOO

GLE

SXSW.

THE 1ST VOICE CONTROLLED SAFARI

Client: Google

Agency: rehab

Role: Creative & Copy Lead

25K

Unique animals

1

SXSW panel

1

Zebigeraffe

THEY SAID:

How can we showcase the best of our Google AI tools to developers across the world and use tech to tell stories cross-devices, in a different way?

WE SAID:

Let's make the world's first voice controlled fantasy safari. Just tell your Google Assistant three animals and you get a brand new image, name, sound and fun fact for your creation. I led the project as ACD from concept to delivery, alongside crafting the copy that brought the safari story to life. 

THIS HAPPENED:

Safari Mixer launched at SXSW festival at Google's Fun House — where I was invited to speak on a panel about pushing creativity with Google. Users loved the action so much, Safari Mixer was given its own themed beach hut on Google Beach at Cannes '18.

HEY GOOGLE, TALK TO SAFARI MIXER

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