NIKE

COACH
BOT.

Client: Nike, Google ZOO

Agency: rehab

Role: Creative & Copy Lead

THE 1ST DIGITAL RUNNING COACH 

Messages handled

93%

2

Languages

100K

Words

THEY SAID:

How can we create a Nike branded experience that gives new runners a way to get into running and find the right shoes for them, in the simplest way possible?

WE SAID:

Let's make an action on Google Assistant that gives you running tips, pro motivation and plans tailored to you — all by using your voice. You can even find gear suited to you. I took it from concept, to development, to delivery in two languages for Nike EMEA— leading the full conversational design.

THIS HAPPENED:

Following on from Phase 1, the action handled 93% of queries effectively and we launched the evolution of Nike Coach at Berlin Marathon '18 — tying in with Eliud Kipchoge's record breaker and bringing smart coaching to global audiences on Nike.com. 

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HEY GOOGLE, TALK TO NIKE COACH

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