Client: Nike, Google ZOO
Role: Creative & Copy Lead
THE 1ST DIGITAL RUNNING COACH
How can we create a Nike branded experience that gives new runners a way to get into running and find the right shoes for them, in the simplest way possible?
Let's make an action on Google Assistant that gives you running tips, pro motivation and plans tailored to you — all by using your voice. You can even find gear suited to you. I took it from concept, to development, to delivery in two languages for Nike EMEA— leading the full conversational design.
Following on from Phase 1, the action handled 93% of queries effectively and we launched the evolution of Nike Coach at Berlin Marathon '18 — tying in with Eliud Kipchoge's record breaker and bringing smart coaching to global audiences on Nike.com.