RED BULL

CYMI.

THE ADVENTURE OF A LIFETIME

Client: Red Bull

Agency: rehab

Role: ACD / Creative Lead

60+

Countries

200

Teams

1

THEY SAID:

How do we get Uni students across Europe to engage with
our Can You Make It? content and get all the info they need to
smash their entry?

WE SAID:

Let's make a Facebook chatbot that gives teams the inside scoop on the contest and speak to them in their own language — GIFs.

I lead the team as ACD to create a secret-agent style bot that only gave you the goss if you entered the secret emoji handshake.

THIS HAPPENED:

Our Insider bot launched Red Bull's CYMI? campaign across Facebook and developed as the campaign progressed to offer more tips on teams, voting and plenty of athlete fail GIFs.

Big adventure

HEY RED BULL 👋 YOU LIKE...TRAVEL?

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