THE ADVENTURE OF A LIFETIME
Client: Red Bull
Role: ACD / Creative Lead
How do we get Uni students across Europe to engage with
our Can You Make It? content and get all the info they need to
smash their entry?
Let's make a Facebook chatbot that gives teams the inside scoop on the contest and speak to them in their own language — GIFs.
I lead the team as ACD to create a secret-agent style bot that only gave you the goss if you entered the secret emoji handshake.
Our Insider bot launched Red Bull's CYMI? campaign across Facebook and developed as the campaign progressed to offer more tips on teams, voting and plenty of athlete fail GIFs.